Coming Soon to Tampa

SPP Signs Lease to Bring Blow Dry Bar to Water Street Tampa

SPP Signs Lease to Bring Blow Dry Bar to Water Street Tampa

St. Pete-Based Sip & Dry Will Open First Tampa Location in East Cumberland Parking Garage

TAMPA, FL (August 2, 2022) – Strategic Property Partners, LLC (“SPP”) today announced the signing of a retail lease for a new blow dry bar on the ground floor of the East Cumberland Avenue parking garage in Water Street Tampa. Sip & Dry, a blow dry bar and makeup salon with an existing location in nearby St. Petersburg, is slated to open in the mixed-use district later this year. The new location will be Sip & Dry’s first in Tampa and will add a new offering to Water Street Tampa’s retail landscape as more residents, visitors, office tenants, and USF medical school students continue to move into the district.

“We’re excited to welcome Sip & Dry, another successful local business, to the neighborhood,” said Lee Schaffler, Chief Portfolio Officer for SPP. “Water Street Tampa is creating a 24-hour downtown experience and that vision wouldn’t be complete without service and daily needs retailers like Sip & Dry.”

Sip & Dry is a locally owned blow dry bar that ensures guests can conveniently have their hair or makeup done in under an hour. The new salon in Water Street Tampa will include 12 hair styling chairs, six makeup chairs, Instagrammable design elements and a champagne and wine bar — the first of its kind for Sip & Dry. In addition to hair and makeup services, Sip & Dry also offers scalp massages and scrubs, conditioning treatments, eyebrow tinting and waxing services. Specially designed to accommodate large groups, Sip & Dry is perfect for special occasions such as bachelorette parties, wedding days and team-building events. The salon plans to be open every day and will offer extended hours to provide customers with unmatched convenience.

“After establishing a successful customer base in St. Pete, we saw a great opportunity to expand and provide Tampa residents with their own top-of-the-line blow dry bar,” said Nick and Blair Hiller, co-owners of Sip & Dry. “We are excited for our patrons to arrive in style, receive hair and makeup treatments, relax with a cocktail and head straight to their car without ever leaving the building or being exposed to the elements. Water Street Tampa is becoming the epicenter and focal point of Tampa Bay, and it is an honor to be a part of such an incredible project.”

Spanning 56 acres and connecting Tampa’s central business district to its waterfront, Water Street Tampa is a thriving live-work-play district in Downtown Tampa, bringing together new public parks, homes, offices, retail and dining. To date, SPP has signed leases with more than 30 retailers throughout Water Street Tampa, securing national, regional and local concepts ranging from a full-service grocery store to several popular fitness brands to a locally owned boutique. For more information about Water Street Tampa, please visit


About Strategic Property Partners

Strategic Property Partners, LLC (“SPP”) is a partnership between Cascade Investment LLC, and Jeff Vinik. SPP is a full-service commercial real estate development firm focused on world-class execution, innovation and creating high-quality and experiential places. SPP’s first project, Water Street Tampa, is being developed on over 56 acres of contiguous waterfront land the company controls in downtown Tampa. The phased Water Street Tampa development project is revitalizing a currently underutilized tract of land into an urban, mixed-use waterfront district consisting of approximately nine million square feet of new commercial, residential, hospitality, cultural, entertainment, education and retail uses, totaling over $3 billion in private investment from SPP. Integrating principles of walkability, sustainability, connectivity, design quality and wellness, SPP is developing and will own and operate this new world-class neighborhood in Tampa, while also working to elevate the city’s national prominence. For more information on Water Street Tampa, visit


About Sip & Dry

Sip & Dry is a blow-dry bar for all of Tampa Bay! Our styling, prices, hours & availability can’t be beat! At Sip & Dry, we focus on bomb blowouts, hair styling & makeup. We leave the cutting & coloring to your favorite salon while our focus is to get you ready for any occasion. Don’t spend hours in your bathroom before your big day or night. Instead, immerse yourself in our fun, girlie, & chic atmosphere, relax with an adult beverage, and leave the hard work to our talented stylists. Within an hour you’ll be admiring your fabulous hair or makeup, and if you have a little extra time, we’ll do both. For customers who love regular blowouts, our Member-Sip program offers unrivaled value. Our wedding services are one of a kind and renowned as the perfect way to start your special day. We carry incredible product lines you can choose from to be used during your visit or to purchase and take home. At Sip & Dry, we’ve had a notable beginning, from styling celebrities to winning design awards. But our 2021 sales volume might be our most impressive metric yet. Boasting net sales of 1.4 million in 2021, our Sip & Dry St Pete location ranked among the top performing blow dry bars in the industry. To see what makes Sip & Dry anything but an ordinary blow dry bar, visit our website at